Mazda Takeri Concept (2011)

Mazda Takeri Concept

Mazda Motor Corporation has confirmed that it will showcase the global premiere of the Mazda Takeri concept car, a next-generation mid-sized saloon, at the 42nd Tokyo Motor Show on Wednesday, 30 November 2011. Mazda's theme for the 2011 Tokyo Motor Show is "Environmental Technology, Pushing the Boundaries of the Emotion of Motion. As long as there are people who love to drive, Mazda will continue to evolve the emotion of motion in harmony with environmental and safety performance."

The Mazda Takeri concept car exploits Mazda's new design language, KODO - Soul of Motion, to bring a new level of strength and allure to mid-size saloon styling. Under its appealing exterior is benchmark SKYACTIV Technology, including Mazda's first regenerative braking system. This technology converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle's electrical equipment - reducing load on the engine and saving fuel. Combined with the new SKYACTIV-D diesel engine, Mazda i-stop, new lightweight structure, aerodynamic and chassis technologies, regenerative braking - enables the Mazda Takeri Concept to achieve excellent fuel economy together with vigorous performance and a comfortable high-quality ride.

Based on Mazda's new design language, 'KODO - Soul of Motion', the Mazda Takeri is designed to express "an intuitive sedan identity" and "an overwhelming emotional beauty" as the latest platform for Mazda's breakthrough SKYACTIV TECHNOLOGY. Takeri provides a supremely comfortable ride feel, thanks to the satisfying power of SKYACTIV-D and new lightweight and aerodynamic technologies. It also features the i-stop idling stop system and Mazda's first regenerative braking system. The regenerative braking system efficiently converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle's electric equipment, thereby reducing load on the engine and saving fuel. Thanks to these electric devices, the Mazda Takeri Concept achieves excellent fuel economy.

The regenerative braking system represents Step Two of Mazda's Building Block Strategy. After renewing existing technologies, such as engines and bodies, Step One of the Building Block Strategy is idling stop technology (i-stop), Step Two is regenerative braking technology, and Step Three is electric drive technology (hybrid, etc.).